How did blind boxes evolve from street gachapon machines into today's global phenomenon where "everything can be blind"?
In this episode, we'll help you unbox a massive cultural blind box to see what's really inside.
Long time no see! We've recently updated our logo, and the podcast will feature a new cover design. Our website also has fresh content—hope you enjoy it!
This episode's swing pilot
You'll hear
Part 1: Opening
- 00:00 Introduction
Part 2 The Origins of Blind Boxes: What Was the Very First Blind Box?
- 01:40 From Lucky Bags: Were New Year promotions the origin of blind boxes?
- 08:40 1974: Blind Boxes Become Chocolate—Kinder Surprise
- 10:30 Even Older: Ancient Chinese "Treasure Boxes"—Precursors to Blind Boxes?
Part 3 How Did Blind Boxes Evolve?
- 11:57 Capsule Toy Era: Blind Box Mechanics First Systematized
- 15:53 Trading Card Blind Packs Era: Blind Boxes Enter "Global Culture" for the First Time
- 18:16 Trend Toy Blind Box Era: Blind Boxes Transform from "Toys" to "Culture"
- 29:02 The Era of Everything Becoming a Blind Box
Part 4 Swing
- 31:38 Swing Time
- 30:08 Swing Encore｜The 1975 - Wintering
Contact Us
- RedNote: @Swing Studio
- Instagram: @swing.std
- Email: [email protected]
- Website: www.swingstudio.net
- Aiden: @Aiden
- Flora: @Flora
🪧 We'd like to take this opportunity to promote our calendar, hoping it adds a little surprise to your "pingpingdandan" days. Feel free to visit our Xiaohongshu store and Taobao shop, where you'll find other products available for purchase.
Thank you all.
