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māmámǎmà | Tape

“māmámǎmà” is a character series grown from the four tones of Mandarin. Each tone: mā, má, mǎ, mà, is transformed into a tiny horse with its own distinctive movement: a roller horse that charges forward without stopping, a balancing horse swaying atop a balance ball, a gentle rocking horse, and a spring horse bouncing upward.

Through these four different shapes, we “draw” tone into personality, letting each syllable grow its own look and little temperament, creating a miniature universe about language, rhythm, and childlike playfulness.