How did blind boxes evolve from street gachapon machines into today's global phenomenon where "everything can be blind"?

In this episode, we'll help you unbox a massive cultural blind box to see what's really inside.

Long time no see! We've recently updated our logo, and the podcast will feature a new cover design. Our website also has fresh content—hope you enjoy it!

This episode's swing pilot

• @Aiden
• @Flora

You'll hear

Part 1: Opening

• 00:00 Introduction

Part 2 The Origins of Blind Boxes: What Was the Very First Blind Box?

• 01:40 From Lucky Bags: Were New Year promotions the origin of blind boxes?
• 08:40 1974: Blind Boxes Become Chocolate—Kinder Surprise
• 10:30 Even Older: Ancient Chinese "Treasure Boxes"—Precursors to Blind Boxes?

Part 3 How Did Blind Boxes Evolve?

• 11:57 Capsule Toy Era: Blind Box Mechanics First Systematized
• 15:53 Trading Card Blind Packs Era: Blind Boxes Enter "Global Culture" for the First Time
• 18:16 Trend Toy Blind Box Era: Blind Boxes Transform from "Toys" to "Culture"
• 29:02 The Era of Everything Becoming a Blind Box

Part 4 Swing

• 31:38 Swing Time
• 30:08 Swing Encore｜The 1975 - Wintering

Contact Us

• RedNote: @Swing Studio
• Instagram: @swing.std
• Email: [email protected]
• Website: www.swingstudio.net
• Aiden: @Aiden
• Flora: @Flora

🪧 We'd like to take this opportunity to promote our calendar, hoping it adds a little surprise to your "pingpingdandan" days. Feel free to visit our Xiaohongshu store and Taobao shop, where you'll find other products available for purchase.

Thank you all.